A nation united, free of civil and ethnic strife.
Population that lives in compact areas and shares a common language.
Aside from trouble spots in Northern Caucasus, where seeds of the conflict were ancient but the recent outbreak of violence was both planned and financed from behind the ocean, Russia is a modern secular nation that is uniform in its culture and is held together by common language and history. Decades of Soviet homogenization, centralized educational system and daily influence of national television reduced regional differences to a minimum. While marketers may be pleased with the situation where regional differences are almost non-existent, many regret virtual disappearances of local dialects. Almost 85% (107 million out of 145) of Russia's population live in historic (European) Russia including the European side of the Ural belt. Siberia and Far East are sparsely populated. Remote regions of the extreme North account for a tiny minority of the nation's population. To some extent Russia's relationship with its remote regions is similar to that of Denmark, another European state possessing enormous territory, with Greenland. From a marketing standpoint Russia is a convenient country where predominantly urban population is concentrated in one section of the country, lives in compact area and speaks one language. Few barriers to establishing own subsidiary or to participation in a Russian company.

A liberal visa regime. Russia does not impose any specific barriers on foreign company subsidiaries and Russian law treats domestic and foreign company owners equally. Unlike the United States where foreigners are generally discriminated against and at least two types of corporations exist for different kinds of people with different citizenships, all corporate entities are treated equally and the law does not distinguish between owners' citizenship. Egregious foreigner registration requirements notwithstanding, Russia's visa regime is fairly liberal. Entrepreneurs from most of the world, from the Middle East,

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